How Aspiring Entrepreneurs Benefit from Digital Marketing Education

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“Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push — in just the right place — it can be tipped.” 
― Malcolm Gladwell,
The Tipping Point: How Little Things Can Make a Big Difference

We’ve all heard inspiring stories of individuals who follow their passions and become successful entrepreneurs. What sets them apart? Successful entrepreneurs understand the needs of the community and come up with creative ideas to address those needs. Often these ideas are breathtakingly imaginative and challenge the status quo. Resonating with the customer and maintaining an emotional bond is an integral part of their success.

The Internet and the influx of social media networks enable the formation of online communities based on shared relationships and interests. Customers are expressing their opinions, sentiments, and emotions in their communities. Although the current digital landscape makes customers accessible, its complex and often conflicting layers of information make building trust challenging.

It requires an effective digital strategy to navigate through rapidly evolving platforms and establish a positive relationship with customers.A holistic understanding of the digital marketing field can help aspiring entrepreneurs avoid unnecessary expenses and hire the right talent wherever needed. Following are some key areas.

Formulate your Idea:

It is important to understand how well your idea addresses the customers’ needs, its competitiveness, its long-term growth, its ability to sustain changing trends. Performing market research can help define the value proposition for your business. There are many market research tools available for free or at a low cost. For example, Survey Monkey helps conduct customized surveys on your customer needs, preferences, etc.

Define your Target Customer:

Understanding your customers’ likes, dislikes, sentiments, and behavior patterns is important to connect with them emotionally. Customer research through surveys, interviews, and data about their demographics, age, income, relationship status, and interests can help define your target customer. MakeMyPersona by HubSpot is a great tool to create a target customer persona.

Develop an Online Presence:

An online presence can help build a brand for your business. Create a website that focuses on user experience and responsive web design. Optimize for search, generate content that engages your customer, and maintain an active presence in the social media channels your customers use. HootSuite helps you manage multiple social media profiles from its platform.

Monitor and Improve:

Maintaining positive image across all online platforms is essential for gaining customer trust. Monitor and respond to feedback and improve customer experience. Social Mention can help you monitor social media presence based on keywords. Google Alerts generates email alerts with a search around your brand.

Investing in digital marketing education is an advantage. Udacity offers a Digital Marketing Nano Degree program built by industry leaders. It covers various platforms, frameworks, and tools in the field. Students also gain practical experience by working on live marketing campaigns.