Sweden’s Brilliant New Marketing Strategy

How does a tourism board create a marketing campaign that appeals to millions of their target market from across the globe? Tourism Queensland knows exactly what i’m talking about.

The evolution of advertising is a simple one. You don’t go to them anymore, you go where they can find you naturally.

Visit Sweden is the organisation behind this incredible collaboration with Airbnb. It ticks so many boxes I don’t even know where to begin. Original Idea? Check. Cheap and effective? Check. Collaboration? Check. Win-win? Check. Target Audience? Check. Media worthy? Check. Doesn’t feel like an ad? Check. Memorable? Check. The list goes on..

Do you think other countries may follow suit? Let me know in the comments! Collaboration is the game and Airbnb is killing it right now!
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