
… the discipline to identify risks early, learn cheaply and quickly what’s wrong with our ideas, and face brutal honesty about where we’re succeeding and where we’re not. We now have a system that fuels our optimism while grounding us — just enough — in reality.
…ed about someone sitting in the CEO chair telling you they’re setting out to fail most of the time. But to make progress toward any audacious idea, you have to make mistakes — you have to seek out frequent, messy, instructive failure that shows you what to do (or not do) n…