A GM, entrepreneur, board member/mentor to incubators and startups. @StanfordBiz alum. Managing Director @vc_2020
Last week a founder told me about a number of prospects that ghosted on him and stopped…
A few weeks ago i spoke to a founder and CEO of a SaaS company. His challenge: A lot of friction…
So you spoke to a few dozen prospects and got a handful as customers. Sounds easy and you think anyone can do that, right?
Wrong!
Assuming you want to build a fast growing company, maybe even a venture backed…
If you’re selling software then good chances that your sales process includes a Proof Of Concept (POC), a process of evaluating your solution and how it fits your prospect needs.
Trials are a great way to drive leads but they also pose a number of challenges when it comes to enterprises deals.