Read more about this series in this introduction article.

Many of our Partnership Leaders community members work in [Product Partnerships], managing strategic product integration initiatives at their respective companies to create a win-win-win outcome for their customers, partners, and the companies themselves. We sat down with five such partner leaders working on product integrations to understand what makes integrations a success, how to avoid common pitfalls, and how to sustain product partnership relationships long after the initial excitement of signing a partnership agreement has waned.

This Spotlight chapter is brought to you in partnership with Sendoso.

Jake Wallace


Read more about this series in this introduction article.

Many of our Partnership Leaders community members work in [Product Partnerships], managing strategic product integration initiatives at their respective companies to create a win-win-win outcome for their customers, partners, and the companies themselves. We sat down with five such partner leaders working on product integrations to understand what makes integrations a success, how to avoid common pitfalls, and how to sustain product partnership relationships long after the initial excitement of signing a partnership agreement has waned.

This Spotlight chapter is brought to you in partnership with Sendoso.

Allison Kelly


Read more about this series in this introduction article.

Many of our Partnership Leaders community members work in [Product Partnerships], managing strategic product integration initiatives at their respective companies to create a win-win-win outcome for their customers, partners, and the companies themselves. We sat down with five such partner leaders working on product integrations to understand what makes integrations a success, how to avoid common pitfalls, and how to sustain product partnership relationships long after the initial excitement of signing a partnership agreement has waned.

This Spotlight chapter is brought to you in partnership with Sendoso.

Kenny Browne


Read more about this series in this introduction article.

Many of our Partnership Leaders community members work in [Product Partnerships], managing strategic product integration initiatives at their respective companies to create a win-win-win outcome for their customers, partners, and the companies themselves. We sat down with five such partner leaders working on product integrations to understand what makes integrations a success, how to avoid common pitfalls, and how to sustain product partnership relationships long after the initial excitement of signing a partnership agreement has waned.

This Spotlight chapter is brought to you in partnership with Sendoso.

Michelle Lerner


Read more about this series in this introduction article.

Many of our Partnership Leaders community members work in [Product Partnerships], managing strategic product integration initiatives at their respective companies to create a win-win-win outcome for their customers, partners, and the companies themselves. We sat down with five such partner leaders working on product integrations to understand what makes integrations a success, how to avoid common pitfalls, and how to sustain product partnership relationships long after the initial excitement of signing a partnership agreement has waned.

This Spotlight chapter is brought to you in partnership with Sendoso.

Josha Benner


Partnerships covers a wide range of business activities, from building a product on another company’s platform, to joint marketing with other firms to reach new audiences, requesting implementation support from a systems integrator while your startup focuses on building the product, and more.

While consulting firms and systems integrators help accelerate product rollout and onboarding, it doesn’t always widen a company’s ecosystem of possible use cases, supporting technologies, and product stickiness once it’s been adopted by customers. …


Read more about this series in this introduction article.

I’ve had the pleasure of sitting down and discussing how six alliances professionals responsible for various types of partnerships on how they measure success, and the road to to achieving it. As always, I’ll be posting one conversation per week for the next six weeks in the hopes of elevating partnerships within an organization, if not to just make everyone’s lives a little easier.

This Spotlight chapter is brought to you in partnership with Allbound.

Fabian Eckstrom-French


Read more about this series in this introduction article.

I’ve had the pleasure of sitting down and discussing how six alliances professionals responsible for various types of partnerships on how they measure success, and the road to to achieving it. As always, I’ll be posting one conversation per week for the next six weeks in the hopes of elevating partnerships within an organization, if not to just make everyone’s lives a little easier.

This Spotlight chapter is brought to you in partnership with Allbound.

Jeremiah Daon


Read more about this series in this introduction article.

I’ve had the pleasure of sitting down and discussing how six alliances professionals responsible for various types of partnerships on how they measure success, and the road to to achieving it. As always, I’ll be posting one conversation per week for the next six weeks in the hopes of elevating partnerships within an organization, if not to just make everyone’s lives a little easier.

This Spotlight chapter is brought to you in partnership with Allbound.

Alexandre Popp


Read more about this series in this introduction article.

I’ve had the pleasure of sitting down and discussing how six alliances professionals responsible for various types of partnerships on how they measure success, and the road to to achieving it. As always, I’ll be posting one conversation per week for the next six weeks in the hopes of elevating partnerships within an organization, if not to just make everyone’s lives a little easier.

This Spotlight chapter is brought to you in partnership with Allbound.

Maryam Lahiji

Shohei Narron

Born and raised in Japan, working in Silicon Valley, sent back to Japan as an expat. Founder of Innovators in Japan.

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