One big, beginner’s mistake people make in LTV is to measure revenue. The correct way to think about LTV is to measure the profits gained by the customer. The reason is that you’re trying to understand whether you’re cost effectively acquiring customers.
…h in you. Hence, your personal well-being is habitually at the very bottom of your priorities list. You tend to conclude that every extra hour dedicated to sleep, sports, fun, friends, or even family is an hour lost at the expense of faster growth.