5 SEO Trends to Get Desired Search Engine Ranking in 2020

Sandip Harkhani
Nov 5 · 4 min read
SEO Trends to Get Desired Search Engine Ranking in 2020
SEO Trends to Get Desired Search Engine Ranking in 2020
SEO Trends for 2020

SEO is the process of optimizing your content to appear on the first or at the desired position on the search engine result page (SERP). The search engine algorithms are getting more and more strict. Thousands of blogs are being uploaded daily. To face this competition, you should re-evaluate your digital marketing strategy. To defeat the search engine algorithms, you must follow the latest SEO trends to get the desired search engine ranking in 2020.

To send the good signals to the search engines, you must upload quality content more frequently. The content that you upload should solve the problems of users. Better the content, and more frequently you upload, the better will be the search engine rankings. This is the basic principle of getting better SERP ranking. There are a few trends that can help you a lot in getting better ranking. Let’s thoroughly discuss each trend one by one.

Content marketing

Content marketing is not exactly a part of SEO, but very important for your brand recognition. These days, many content marketing platforms have grown. Rather than reading text-based blogs and articles, the audience is getting more attracted towards the video and audio-based content. If you are writing a blog for your website, reproduce that same content in the form of the video as well as an audio podcast. Upload different forms of content on all the leading content marketing platforms. It can help you a lot in creating a strong online presence. Whenever a user searches a term related to your business, you will appear with all different forms of content on SERP. Ultimately, a strong online presence will help you create a solid brand image.

Voice search

The majority of internet traffic comes from mobile search. And due to technological advancements in voice assistant technologies, 50% of internet searches will be the voice search. These days, users are getting smarter. They are prone to find easier ways of solving their search queries. The voice search is one of them. Rather than typing search queries, it’s easier to speak and complete your tasks. The Google Assistant, Amazon Alexa, Siri, and Cortana are on the verge of drastically changing the browsing experience of a user. The users will ask their queries in the form of conversations with these smart assistants. The keyword research for your content will not be just limited to the few of the most searched words on the internet. The inclusion of conversation-based terms in your content can help you a lot in achieving better rankings.

Quality of the content

According to google’s algorithm updates, the frequent usage of the keyword in content or keyword stuffing won’t work to get rankings. Google is looking for better and high-quality content. Create content that can solve the queries of the user. Quality content can help you retain a better search engine rankings. And more importantly, creating quality content is free. It completely depends on your expertise, experience, and skills. The better your content, the better will be your dwell time. The longer dwell time automatically sends a strong signal to the search engines.

Link building: Quality over the quantity

The link building is one of the top three search engine ranking factors. There was a time when webmasters would just spamming for their back-links. Those days are gone. The links from any random directory submission website will not be showing good results. These days, what matters the most is how many quality links you have. Rather than wasting time on building dozens of low-quality back-links, the links from a higher authority relevant website can show you better results. The quality of links matters the most over the quantity of them.

Better mobile versions of the website

Since the majority of search engine traffic is coming from mobile, the mobile-friendliness of a website is one of the most deciding ranking factor. All the pages of your website should load faster on mobile devices. The website’s user interface should be specially designed for mobile devices. And Google has introduced AMP, which helps you create a better and faster version of your website on mobile. A well-implemented AMP website can help you drive more organic search traffic to your website.

The final words

The SEO is just not limited to playing with few keywords and optimizing them on your website. Over the past few years, it has improved a lot. Several new algorithm updates have arrived. To find a way through them is getting harder. But at the same time, new ways of marketing your business and website is rising. Try to utilize all different trends that we mentioned above, and nourish your business with the good results from it. Thanks for reading till the end.

Softpulse Infotech is a leading digital marketing services provider company. We can help you create your strong online presence by leveraging all the different forms of digital marketing. If you are finding any difficulty to implement any of these techniques, kindly get in touch with any of our digital marketing experts to help you out.

Written by

Sandip Harkhani, an experienced Shopify Designer and Developer associated with Softpulse Infotech, since 2011. He remains very enthusiastic about his work.

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