Predicting the Biggest Trends of the Holiday Season

Now that the leaves are changing and the weather’s cooled down, it won’t be long before the official start of the holiday shopping season. With Black Friday quickly approaching, many retailers and shoppers have begun gearing up for the peak season. Here are some of the biggest shopping trends we can expect to see from this year’s holiday shopping season:

  • Shoppers are making holiday purchases before Black Friday: Though Black Friday and Cyber Monday are huge shopping days, shoppers aren’t waiting for those peak days to make their purchases. At least 25% of Americans buy a holiday gift before Halloween, and these purchases aren’t usually tracked with holiday spending. Last year, 50 percent of shoppers had completed most of their holiday shopping by Cyber Monday, and we’ll likely see the same happen this year.
  • Holiday sales and promotions are starting early:Shoppers aren’t the only ones thinking about the holiday deals before the holidays. Many retailers have already started offering holiday deals and promotions. ChannelAdvisor’s 2015 Online Retail Survey, which was released back in August, found 59% of retailers in the U.S. and the UK have already begun their holiday promotional campaigns.
  • Online and mobile shopping reign supreme: According to data from the National Retail Federation, online sales are expected to grow between 6 and 8% to as much as $105 billion. As with last year’s prediction, online growth will outpace overall growth, which is estimated at 3.7%. Many shoppers will be using their smartphones and tablets to make online purchases, and will also utilize their mobile devices to research products before making in-store purchases. So, whether they’re shopping for shoes and clothes or toys and electronics, consumers will likely be doing so from a mobile device.

These are some of the biggest shopping trends that are anticipated for the 2015 holiday shopping season. What other trends to you expect to see?