10 timeless pearls of wisdom from the interaction with Mr Ratan Tata

Ratan Tata is a name that brings up so many thoughts in one’s mind and to get an opportunity to spend half an hour with him in a private meeting has to be priceless

The man who was at the center of one of the world’s most respected global conglomerate has to be someone whose thoughts and ideas transcends the boundaries of time and makes an entrepreneur think hard about what it takes to build an everlasting business with love and care.

Here are the 10 most important points from the half an hour interaction that we had the pleasure to attend

1. Your brand should never over promise and underperform
2. Understate what the brand can do and over deliver
3. There is no shortcut to building trust. It has to be built on actual performance
4. True creativity can never cause chaos. It can come from any where in an organization, always listen to them. It can be from a janitor, store owner or absolutely anyone
5. If there’s a champion for a project, let him/her drive it end to end
6. When you are a small startup it is easy to uphold values and integrity. Strive to create an uncompromising attitude towards being integral
7. It is very difficult to uphold values in a large company
8. I can win/lose in a market competition but not with someone who pays bribe at night to get work done and get ahead
9. Passion, humility and sincerity are the three most important traits I look for in an entrepreneur
10. I look at an entrepreneur and the gut tells me whether he/she is right/wrong to build a certain business

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