What can you say in 60 seconds?

Since 1988, I’ve used the term “60-Second Window” for my editorial columns. It predated blogs by a decade, but really was kind of a blog. At first it was a column with insights into visual communications, then distributed on a floppy disc of articles computer user club newsletter editors could reprint. A news service of sorts. Once the graphical browsers came along, and online communities began to proliferate, 60-Seconds became a part of Compuserve, Delphi, GEnie, Alink, eWorld, Quantum, AOL, and eventually out onto the web.

Today, I’m investigating ideas for ‘reinventing’ the column as my retirement platform. I’ve been busy shutting down other internet holdings — several dozen web sites and twice as many domains — in an attempt to simplify my life. There’s so much on the internet, I think my usefulness as an internet content producer is done, and I should shift to a content user instead. I could be wrong.

Then there’s this dark cartoon online called “60 Seconds” and there were the “Gone in 60 Seconds” movies — both of which have now completely monopolized the Google search results for “60 Seconds”.

Did you ever write copy specifically for a 60-second read? Have you ever had to produce 60-second TV or radio spots? It’s really a lot harder than most people would believe. Across my near 40 years in the communications biz, I’ve had to plan and produce many 60-second messages, and let me tell you, it ain’t easy — not to do it right.

So, 60-seconds.com or 60-Second Window, might ask:

* What can we learn in 60 seconds?
* What can we teach in 60 seconds?
* How much can we laugh in 60 seconds?
* How much can we cry in 60 seconds?
* How much can we be amazed in 60 seconds?

What would you say to an amateur video site that gives away sizable cash prizes for the best 60-seconds of video. It would be a lot of fun for everyone, and perhaps discover and reward some new talent. After all, just look at all those videos on Facebook that people make without ever really getting any notice or recognition. Then from time to time one goes viral, and they’re an instant success. Yet there have been many, many that should have gone viral but for various reasons didn’t. There are a lot of variables involved in getting pairs of eyes on a video — and it’s getting harder and harder by the minute.

Just thinking out loud, folks. And nobody’s reading this anyway.

Good day.


60 Seconds on the Internet