Shradha AdhikariHow Emotions Drive Purchases: I Bought It with NostalgiaHave you ever bought something just because it reminded you of your childhood? I did, and it taught me a lot about the power of nostalgia…Jun 30Jun 30
Shradha AdhikariEthical marketing: was it originally priced at Rs. 2000 or something more?Recently, I was scrolling through my social media and stopped when I saw an advertisement that used an unethical marketing gimmick, which…Jun 16Jun 16
Shradha AdhikariBefore/After: How Are Your Shopping Choices Influenced?Have you ever felt that rush of excitement when you spot a great deal? It’s like winning a small victory in the shopping game. But have you…Apr 28Apr 28
Shradha AdhikariConversations that Convert: Potential of Word-of-Mouth MarketingEver wondered why your favorite products often come from a friend’s tip? There’s a hidden force at work behind many of our decisions: word…Apr 14Apr 14
Shradha AdhikariThe Persuasive Power of Advertising: How Boat’s Marketing Campaign Influenced My ChoicesEver found yourself drawn to a product simply because of its marketing campaign? That’s exactly what happened when I stumbled upon Boat’s…Mar 31Mar 31