Learnings from “Hooked” by Nir Eyal (10/11) Understand Rewards. What draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for that reward. Rewards must be Variable. To hold our attention, products must have an ongoing degree of novelty. Novelty sparks our interest, makes us…

Learnings from “Hooked” by Nir Eyal (9/11) Moving to Action. Any technology or product that significantly reduces the steps to complete a task will enjoy high adoption rates by the people it assists. Six Elements of Simplicity. Dr. B. J. Fogg, Director of the Persuasive Technology Lab at Stanford University, has developed a model to understand user…

Learnings from “Hooked” by Nir Eyal (8/11) Moving to Action. The trigger, driven by internal or external cues, informs the user of what to do next; however, if the user does not take action, the trigger is useless. To initiate action, doing must be easier than thinking. What Drives Action? A habit is a behaviour done…

Entrepreneurs who Changed History 🌟 How Coco Chanel revolutionized women’s clothing in the 1900s Born into poverty, Coco Chanel was a seamstress and bar singer before setting up a small hat store in Paris. Business savvy, with an innate sense of style and an independent spirit, Chanel grew her clothing…

Learnings from “Hooked” by Nir Eyal (7/11) The 5 Whys Method. The 5 whys method involves repeatedly asking why (usually up to 5 times) to a question posed until the nature of the problem, as well as the solution, becomes clearer. Example. Let’s say we’re building a fancy new technology called e-mail for the first…

Learnings from “Hooked” by Nir Eyal (6/11) Building for Triggers. The ultimate goal of a habit-forming product is to solve the user’s pain by making your user identify your product or service as a source of relief. So, identify the particular frustration or pain point in emotional terms, rather than product features. “We…

Entrepreneurs who Changed History 🌟 How John D. Rockefeller founded one of the largest and most successful businesses in history. American industrialist John D. Rockefeller made a fortune from refining oil — his Standard Oil Company became one of the largest and most successful businesses in history. It gained such…

Learnings from “Hooked” by Nir Eyal (5/11) Online, an external trigger may take the form of a prominent button, such as the ‘Add To Cart’ button on any e-commerce website. The user is given explicit instructions about what action to take after going through a list of items: Click on…

The Battle of Myeongnyang Stories of Epic Struggles ⚔️ How a Korean admiral used the tides to topple a gigantic navy! Modern-day S. Korea, 1597 AD During the Japanese invasion of Korea or Imjin War, Japan had gained control over a substantial landmass. Almost obliterated, the Korean navy had lost its old commander. …