If Creation, Personalisation, Distribution and eventually having a business model that can ensure this sustains is what a publisher is focused on, lets us have a hard look at what the user is expecting from us.
Is it Curation (remove the noise. Its getting too much to handle), Creativity (Take me to a level beyond the obvious), Concise ( Align with the changing attention levels), Credible (humans responds emotionally to content. So fiction should be called out very clearly). I do not know if these parameters are agreeable to everybody, but I am more than happy to pay for these features.