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Shree
Student for life | Made musicjolly.com

How Our Daily Burn Rate is Less than a Dollar

Daily burn rate < $1

This one is coming a little late. I can excuse myself, saying, been busy with the start-up. Well, to be frank, been plain lazy. We wanted our start-up to run with minimal intervention from us, so that we could focus on customer acquisition.

Budget was at all-time-low (as always), so using available resources was key. We would like to share all the tools we use.

Building the software

Customer related communication

  • GMail (our email-id synched with GMail) (Free)
  • Sendgrid for transactional emails & followup emails (Free)
  • Tawk.to for creating a live customer chat experience (Free)
  • Doorbell.io for collecting feedback (Free)
  • We send our newsletters using Madmimi (Free)
  • As a CRM, we are using Trello (Free)
  • Support desk using UserDeck (Free)

Analytics & Survey

  • Google Analytics (Free)
  • Inspectlet. Playback everything visitors do on your site. (Free)
  • Mare.io for surveys (Free)

Ecommerce

  • Instamojo. Very good for the Indian market. Great service. Recommended.

For telephony

Back-office

  • Cost sheet is maintained automatically using Google App script on Google Sheets, which also emails updates everyday. (Free)
  • Using IFTTT & webhooks to push notifications on important transactions. Gives a live feeling. (Free)

Marketing

  • Google Adwords (Just once. Not using anymore)
  • Online classifieds like OLX, Quikr (Free)
  • Facebook ads (Just once. Not using anymore)
  • Canva for design art-work (Free)
  • Vistaprint.in or local printers.
  • Postcards / Book-posts via India post
  • Local newspaper classifieds mainly to get more applicants on board.

We intend to make the whole process automated and reduce the price further for our users.

Thanks for reading. If you enjoyed the post, do heart us.