Shreya BakliwalBuilding brand credibility through experts.Why is it that most of us end up buying Oral-B toothbrushes, instead of the other several brands available in supermarkets? Does the word…Jul 30, 2020Jul 30, 2020
Shreya BakliwalFast-tracking your way to category creation — A playbook for D2C BrandsLast year, I saw myself getting hooked to a product in a way I never imagined. Within months of talking to people about &Me (India’s first…Jul 30, 2020Jul 30, 2020
