COLOURS
There was little change in fashion colors during the 1930s. In spring and summer, women gravitated towards saturated pastels such as peach, rose pink, lilac, sunny yellow, sky blue, and sea green. Add to that year round colors of red, navy, emerald green, orange, and mustard. For winter, chocolate brown, grey, tan, rust, and black were warm and rich.Beautiful colors engulfd this era.
1930s fashion color combinations were often contrasting but rarely as clashing as the 1920s. Blue and pink, yellow and green and tonal variations such as red and pink or brown and tan. There was one color, however, which was combined with all other colors: white.White was the base for many pattern fabrics, from gingham checks to stripes and floral. Red flowers outlined in white, blue dots on white, white embroidery on a solid net. This wasn’t something I noticed until I began to look through the many examples of fabrics sold in the 1930s.
White was everywhere. Perhaps is was an economical way to save on dying white fabric. Or perhaps white gave hope during difficult times. If a solid color was worn, you bet an accessory of white gloves,belt, purse and hat was worn, too. White collars on dresses and blouses and white trim around cuffs and necklines were also added to most house dresses and many afternoon dresses. White wasn’t just for spring and summer either. White was a year-round color.
Colours today are a vital source of developing any kind of pattern, print, style , design . I am completely fascinated by these colours since they are completely reviving in the 21stcentury with the color references trening throughout the major fashion weeks!
MARKET ANALYSIS/BIBLIOFRAPHY-
https://glamourdaze.com/history-of-womens-fashion/1900-to-1919
WRITTEN BY — SHRUTI NAIR
ISDI MUMBAI
FBM (BATCH OF 2019)
CULTURAL HISTORY FASHION BUSINESS
PROFESSOR- MS BELINDA BAWA
