First experience with Human Centered Design

Human Center Design, according to my experience, represents a special product designing process that concentrate on the need of the target user and thus improve the prodect to be more user-friendly. On January 3rd, our group of four started our first our task in Human Center Design — to design a in-car service system for the ride sharing companies worker like uber driver.

The starting point of the design begins with the specialty of this job. Fisrt of all, for a ride sharing driver, the car is not only just a personal vehicle, but also an important working tool. Thus, we decided to add a working mood into the system, which should provide the driver with help during working time; secondly, as for the driver have to stay inside the car for a long time everyday, we designed also a leisure mood, in which contains functions like map (to enable the driver find the closest restroom and restaurant), music (for relaxing), and Internet. Thirdly and most importantly, the system is designed to be both vocal and touch screen controlled, because the vocal control would make control during driving much easier.

The most interesting part of this system should be the working mood for the driver. The working mood should be easy to use and simply ask the driver to follow the instructions. For example, when the driver first enter the main screen for work mood, it would be asked to choose a platform. Then the driver has option to either start a ride or make relative adjustment. To start a new ride, the driver simply need to speak to the system: “ Ready for a new ride!” and the system would automatically start to look for passengers. The passengers would be ranked according to their former riding histories, and the driver is allowed to choose inbetween. After the choice is made, the system would immediately set the pessanger’s current location as the destination and start navigation. While desgining this we encountered a problem: what if driver wants a option that is not currently included in our system? So we decided that the system also have to be flexible. For example, even though there are only several well-known platform, we should still provide a choice “others” for user to search for more.

We believe that if there are more time invest into it to finish the details, this product could be a great one to benefit the ride sharing drivers. In order for this system to be widely used, it have to be downloadable and could fix into the current in-car system, as for the ride sharing drivers all have different cars. Also the vocal control techonology still need to be perfected.

During the design the biggest obstacle troubled me was the difficulty to think out of the box. As for there is already an uber app, we want to design something different from it rather than simply adopt it into our system. To do this, I believe, we need to think more from the consumer’s perspective and use imagination more freely. I hope we can improve this point in the next workshop.

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