What Marketers Can Learn From a 1964 Bot
Paul Boutin

I was a kid when I came across ELIZA. As a shy introvert who was often bullied, I must admit that sometimes it felt nice to talk to the bot, even though I noticed how canned her responses were. Sometimes my cousin and I would get together and throw abuses at the program just to see what responses she threw back — I still remember ELIZA getting mad at us and refusing to talk to us once! Ahh, fun times. Thanks for the nostalgia! :)

I guess it’s part of human nature to attribute human tendencies to objects, pets, bots, etc. A big example is how dog-lovers talk to their pets.

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