Not a single person can align with any of us if it isn’t for shared understanding. While the matter of 100% alignment is illusory, we all crave to be understood, to be known, to be relayed further once something clicks. Each of our own lives or that of our businesses today are widely spread and expanding. The boundaries within which products or services or we humans operate are increasingly blurred.

Making sense of things in a boundaryless-bit world is a central issue we try to tackle every day.

In this article, I explore the ‘core underpinnings’ of design thinking and connect the dots with the science at work and ‘why’ this problem-solving methodology is making huge leaps. …

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There is no shortfall in the ‘understand your user’ narrative we find ourselves in, these days. No matter your leaning, on the importance of this much talked about skill, time and again we clearly seem to tilt the scale heavily in favor of people or businesses, who are continuously tuned-in to the needs of the people around them. Turns out, we all have our moments of struggle on the path to cultivating this skill of being ‘empathetic’, irrespective of the role we play in this world.

Today, a big part to gaining better user understanding is indeed being answered by tech businesses in myriad ways, mostly through a gamut of software offerings, which essentially sum up to bringing us the ‘closest possible zoom-in’ on all things user behavior. …


Shweta Narendernath

Believer in the design of the universe, Skeptic of the design of everyday things, Living by better design.

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