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How might we put ethics at the core of the AI design process and give teams the tools they need to safely consider and align on long-term ethical values and design principles?

Abstract

The rise of AI is inevitable. The development of artificial intelligence has recently seen a sharp increase and has prompted words of caution from prominent figures in the field. While the benefits of AI systems and products are enormous, we are currently seeing the release of more innovations before we have fully explored the impact it has on our lives.

While we might be some way off developing human-destroying robots, the last eighteen months have seen a need to discuss the ethical impact of AI in the future and has sparked a surge for the need of ethically-minded conversations within…


This is the second part in a series of papers written as part of my industry research project at Hyper Island

Artificial Intelligence

The idea of artificial beings and mechanical men first appear in Greek myths, such as the golden robots created by Hephaestus (one of many Greek Gods). (10 Minute Guru, n.d., Kindle location 128–129) Humanity and technology have both come a long way since then. Alan Turing was one of the first pioneers of what we consider to be artificial intelligence today when he developed the Turing Machine to break German Enigma codes during the Second World War. Turing’s invention…


This is the first part in a series of papers written as part of my industry research project at Hyper Island

Technology

“Historians of technology need to focus more on studying human experiences of technological change rather than technological objects.” (Williams, 2013)

Futurists and technology have been around for hundreds of years including the likes of Da Vinci and Darwin, Alan Turing and Stephen Hawking and more recently Steve Jobs, James Dyson, Jony Ive and Elon Musk, who can be considered pioneers of their time. We are currently in the digital age of technology, but we should look to the past…


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Netflix browser page full of films and tv shows recommended for you by Netflix algorithms

The most beautiful digital experiences are often the most simple. Knowing how to take the complexity of a design and turn it into something that is visually pleasing, simple to use and offers a retention is an art and a skill. Take Netflix; they started off as an online DVD rental service in the late 90’s and when they spotted an opportunity in the online entertainment sector, they became one of the pioneers of content streaming. Nowadays, the experience of using Netflix has become so ingrained in our lives that many people barely notice the tailor-made content that has been…


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Introduction

This report will provide a critical review of my experiences over the last six months during the Digital Experience Design course at Hyper Island. It will reflect on how the design thinking process has been used in response to a variety of client briefs and will analyse the tools, techniques and methodologies used along the way. The paper will go into critical detail about the human-centred design approach and how this has been adapted for use from an Experience Design point of view. Finally, the report will discuss the ethical issues that present themselves when designing for humans.


Part 1: a critical evaluation and analysis of team and project management.

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Introduction

In this paper, the tools and methodologies to effectively manage projects and teams will be discussed. True project management extends to many people and the entire business. There is the project sponsor, the program manager, the project manager, and programming teams as well as stakeholders in the broader business. (Murray, 2016, p. 21)

Project Management Methodologies

Waterfall

Project teams can be described as ‘groups of people that work together for a period, share common objectives, and complement each other’s competences in order to accomplish a task that none of them could complete individually.’ (Scarlet, Zarzu and Prodan, 2014, p. 170).

Murray (2016, p. 22)…


Research Debrief on the Human-Centred Research Process

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Introduction

This research debrief will outline how a team of Digital Experience Design students at Hyper Island used human-centred research and design practices to help answer a brief from the BBC. As part of the students’ ‘Understanding People’ module the team looked to answer this question: How might we use Object Based Media to design hyper personalised BBC experiences?

This paper will mainly focus on the primary research aspect of the research process, as this is where most of the team’s insights were uncovered. The debrief will go into detail about the methods used to conduct research in response to the…


This is a case study looking at how a team of digital experience design students tried using design thinking in a project for the first time, including the successes and pitfalls along the way.

How can we improve the systemic, cultural and personal process to enable those people looking for gainful employment to find their success story?

The following article will outline how a collaborative team of Digital Experience Design and Digital Management students used design thinking in response to a complex design challenge. The terms ‘the team’ and ‘the group’ will be used to describe the team for the rest of this report. ‘The crew’ refers to the wider group of students on both the Digital Experience Design and Digital Management courses at Hyper Island, Manchester.

The brief was delivered to the crew by Lauren of Noisy Cricket, Mooch of Big Change and Graham of Street Support and together, they form part of the Manchester Homelessness…


This article was written in response to a team working on a brief to understand people as part of a human-centred
design research project, mainly focusing on the ‘Inspiration’ phase of the human centred design process.

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Why do we interview people?

Interviewing people can be an excellent way to gain insights from your users when taking a human-centred approach to your project. By finding out what makes your users tick, you can begin to understand their needs and desires and come up with a solution that addresses those needs.

According to IDEO “Interviews really are the crux of the Inspiration phase. Human-centered design is about getting to the people you’re designing for and hearing from them in their own words.” (Designkit.org, 2015)

Today I’m going to be taking you through some handy tips on how to conduct an interview as part…


A Critical Review, Reflection and Analysis of Design Thinking

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Introduction

‘Design in its very notion has shifted shape; it’s no longer designing for people but designing with people, and it points to the state of designing by people’. (Emerzei, 2016). One could argue that effective communication and great design must have a narrative; design is not merely pretty pictures but is a collection of decisions with reason and meaning behind them. These ‘decisions’ could make for more engaging, interactive and provocative solutions and stories, which ultimately have an impact on how people see, think and live their lives.

Human-centred design has enabled designers to work closer than ever with their…

Sian Huxtable-Lee

Hyper Island Alumnus (Digital Experience Design) I use design thinking to deliver innovative solutions for complex design challenges.

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