About four years ago, we met with an ad agency in NYC that told us if we could forecast our real-time illness trends at least 8 weeks in advance, then that information could help them with “ad activation strategy” for their household and health clients. Meaning that they would be able to know when and where to advertise products and services related to the illnesses that we are tracking (eg. a cough product in a city where people are coughing). We then set out on a long journey to build what is now Sickweather Pro and our new API.
We had previously been noted for identifying flu outbreaks 6 weeks in advance, so 8 weeks didn’t seem that challenging. It only required a complete overhaul of our disease surveillance engine. In more technical terms, we developed a more advanced model-based classification system to support a new data forecasting model, which has since been continuously tested to achieve 91% accuracy, up to 15 weeks in advance. Our team of data scientists and epidemiologists worked tirelessly to improve the quality of our engine, which is to the benefit of both Sickweather and Sickweather Pro.
Several 3rd party partners are already developing new products and services with our Sickweather API, which is driving even more data and engagement to Sickweather. In fact, Sickweather now powers an estimated annual $320 Million in OTC/CPG digital and mobile advertising. Get your own API key here and try out the Sickweather Pro sandbox here.
submitted by Graham Dodge, CEO
Originally published at www.sickweather.com.