Thank you for the informative post. There are few of the challenges faced by FMCG/CPG companies like advertising, branding, competition, rapid new product advancement, growth, optimizing spend. Customers are impatient and competition in the market is high. If you do not get proactive about customer service, it will result in customers turning away more often. Needless to say, having BPO services will act as a catalyst in your FMCG business growth. Not just in terms of marketing or advertising, but revenue enhancement as well. When selecting a customer support outsourcing partner today, make sure they are excellent for your administrative task so that you can concentrate on core business activities and enjoy more profit with less investment.