My Start-up didn’t work out.. Looking for work

It’s been a very stressful last 8–9 months with a lot of ups and downs. I haven’t experienced so much in all of my previous 20 years of life.

I am a final year undergraduate at IIT Delhi and I decided to skip placements, and work on a startup, Hoodoo.in — It wasn’t started by me, but was totally what I wanted to do. I jumped in the boat and navigated ahead. It looked interesting in the beginning, but things started to change slowly:

  1. Getting traction is not easy these days. Although most people are on the social platforms like twitter/facebook- getting a good traction without spending a lot of money isn’t possible: Unless you have an exceptionally extra-ordinary content development team- you need to have lots of posts & lots of interacting content. It isn’t that difficult but yeah, a little.
  2. Planning things according to the cash flow is necessary. You should start only if you have money to survive a couple of years at least (your product beta versions will almost never get you cash). When it begins, it’s a smooth ride with burn rate not concentrated on. But as months pass, the money burns in a much faster manner & it’ll only get difficult to hold people when they get to know that you might run out of cash sooner or later.
  3. Product development shouldn’t even be partially outsourced (and never to multiple people). The product is the platform to open gateway for people. Our first version of app was being built by a Snap deal employee. But he was too pressurised in his own job to put in extra efforts on this side of the table. Then we switched to a contract based company (on a strict budget). These people will not be willing to do more than a second of work than we ask them for- and of course, they aren’t that cheap. Getting in friends temporarily doesn’t help either. A preliminary code by more than 2–3 people kills it.
  4. Don’t work remotely. As it is, when things aren’t going too great, you’re not very stable emotionally. Working remotely reduces brainstorming drastically & reduces output. We get into our own world of thoughts. Make teams with people you know or have worked before with. It looks easy to gel with anyone initially but eventually, it’s not necessarily free from friction. With time, come colors. Nobody’s good or bad. It’s all about compatibility.
  5. MAKE SOMETHING TANGIBLE — Make something that would make people go crazy if you’re unavailable all of a sudden. People grew on us. We’d do anything for them — but again, including too many verticals made it only more distributed.
  6. Don’t stay in illusions- You have 5–10 orders per day for a hyperlocal delivery where all verticals are covered! It’s surely not that great. Don’t look at the best data, look at the worst ones — they tell you how deep you’re into it. Focus on one feature and get it great. You only have finite resources.
  7. DON’T delay important stuff by mundane optimisations- it’s procrastination that led to this downfall I’d say. We never made decisions quickly, and even when they came, they surely weren’t crystal clear. We’d keep things on hold, push them to next meals/days, let some mails just be and try to do the easier parts first.

I entered the club of entrepreneurs with unmatched confidence and hope. It takes a person stronger than I am, to re-enter this battlefield immediately. Surely I did learn a lot. :)

Currently, I am looking for some awesome work- startup or not. I can do tech , ops and strategy.

Get in touch — siddharthnibjiya@gmail.com or +91–9582148040