Way To Attract Buyers And Sellers On The Buy Sell Marketplace Platform

Alexis Utter
2 min readDec 17, 2021

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When you launch your own marketplace, it’s common to deal with the chicken and egg issue to attract sellers, you must have many buyers, and vice versa. In the case of a buy sell marketplace platform, the consumer value proposition is based directly on the retail value proposition.

Develop a Plan for Customer Acquisition

The first stage of build c2c platform marketplace is the acquisition of customers. Get to know ’em. If it’s a company, for example, consider their industry and why their employees are most likely to approach you to purchase your service.

Craft an Engaging Newsletter Content

Email newsletters make it easy to grow your marketplace. Online information pollution is a real problem — you need to make sure your message will be personal, so the person it reaches definitely clicks on it. The report must be useful and informative.

Reach out Through Cold Calls and Emails

This is certainly worth your consideration, particularly if the stakes are high in your company. Cold calls will give you the edge as it is outgoing marketing. This will enable you to connect with your target group before anybody else.

Find Prospects on Social Media

Friendships with your customers using social media: likes, follows, responds and mentions doing their job.

Check Your Contact Us Page

When it comes to communicating with each other and their customers, it’s all about their contact form. This would sound like a good one:

  • It is easily noticeable on the homepage.
  • Phone numbers and email addresses are essential.
  • It includes a description of the reasons to contact the company.
  • It contains a brief sign-up form for basic information on the visitor.

Work with Your Local Newspapers

You can find new customers by means of digital or newspaper. If you find something interesting about someone, you can send them an e-mail and tell them how much you enjoyed it, including pertinent information promoting your company at the end of your message.

Advertising

Advertising is a means of raising awareness of your products or services.

Wrapping

Marketing is as important when you need to attract sellers and buyers to your new buy sell marketplace platform as online promotion tools.

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