When I interviewed respondents and asked them about their view on smart operating systems and Artificial Intelligence, most people referred to the movie Her as a future perspective. This perspective is intriguing. However, looking at recent developments for smart assistants like Siri, Cortana and Google Home an essential feature is missing: personality.
Designing Anticipated User Experiences
Joël van Bodegraven
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Cortana is highly inspired by Her. :)

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