A Brand is a Relationship
David Scott
71026

This is indeed awesome. At MBLM we have been studying the kinds of relationships people form with brands for a few years now. We publish an annual study along with a data dashboard so you can explore the characteristics of the relationship in terms of its intensity and other traits. This is of course a plug, but really completely on topic so I would be thrilled if you were to check it out and let me know your thoughts. http://mblm.com/brandintimacy/

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