A Brand is a Relationship
David Scott

This is indeed awesome. At MBLM we have been studying the kinds of relationships people form with brands for a few years now. We publish an annual study along with a data dashboard so you can explore the characteristics of the relationship in terms of its intensity and other traits. This is of course a plug, but really completely on topic so I would be thrilled if you were to check it out and let me know your thoughts. http://mblm.com/brandintimacy/