Why Develop Your Digital Persona?

This post on digital persona was an idea which came into my head while I was in the shower.

I realised that people today are literally living 2 lives — in the physical realm and in the digital realm.

When I was growing up thru school days, I never had Facebook or any of the social networking platforms as we see today.

In fact this whole digital revolution has been getting more and more prominent just in the last decade.

Little did I know that social media could have such a profound impact in the lives of my family, friends and business acquaintances.

I could never imagine that vegetable vendors or auto-drivers here in Bangalore would be carrying around their smart phones, taking selfies and publishing on social networks.

We have to accept it!

Our lives are getting more and more digital.

Which means, we have a digital avatar to nurture and grow, as much as our physical presence.

Who Exactly Is Your Digital Self?

Your digital persona is your binary avatar to the world.

It’s that side of you which you can use to either create a positive or negative perception around you or your brand.

It’s what you post and publish on social media on a daily basis.

“You are what you share!”

For example, I know many people who are complete introverts but are able to express themselves amazingly well through their digital persona, in the form of art or music.

There are some others who are really successful in the physical world, but who have a pretty sad personality online.

By you starting to develop your digital self, you will be able to attract the right communities and like-minded people from across the world.

What Impact Can It Have On Your Life?

I’ll break this down into two parts first, and then fuse them later. Personal Life & Business Life.

On the personal side here are some thoughts:

• People judge you by your profile pics and cover images
• People follow you based on what values you stand for
• People repel to any form of personal pride or prestige demonstrated online
• People build perceptions about you based on what you post

On the business side here’s how it can impact you:

• But not building your digital persona, you are losing out on huge business potential. It’s like being anonymous.
• By building your business persona in the right way, you can actually start building cultures around you or your brand
• People will discover your talents and skill sets faster, if you have positioned yourself in the right way, and won’t mind paying your for it.

In essence, if you’re not working on your digital image towards your community, you will lose the long haul game as things progress in today’s world.

I understand that some people prefer being private and secluded.

They may be doing great things offline, and don’t prefer to share them online.

But if such people strategise in the right way, they can actually positively impact and influence thousands of others across the world.

“We are not living in a private world anymore.”

Information is open, and the more consciously you construct your messages to align with your mission and purpose in life, you will have the ability to create your own digital tribes who will resonate with your messages and your mission.

That can have a profound impact in your personal and professional life.

Want To Know How To Develop Your Digital Persona In The Right Way? Read Full Post

Cheers
Siddharth Rajsekar