I Simplified My Fancy Newsletter — Results Have Been Amazing

Most of the growth methods rely on collecting as many email addresses as possible, and sending regular newsletters to make sure visitors stay engaged. My project Templana is no exception to the rule.

You can see below the kind of emails I have been sending to get people to come back to the site, and hopefully get them to buy what I am selling. Creating those newsletters was painful: in addition to being boring, I knew they were delivering little value, and were too promotional. I tried in the past to create some kind of conversation with the users, asking questions in the newsletters, but I usually had close to no answer whatsoever.

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