Brand Matters: Why do brand names matter?

We sat down with Nik Contis, Global Head of Naming, and asked him to explain what sets brand names apart in this day and age and how, ultimately, it can effect the bottom-line for a brand. Watch the video interview:

Brand Matters is a series from Siegel+Gale that aims to answer key questions about brand strategy, design, content, activation, and more.

Nik Contis is Global Head of Naming at Siegel+Gale, based in our New York office.