Turn your website visitors into sales leads with Leadfeeder

Originally published at siftery.com.

Leadfeeder is a sales tool that shows you which companies visit your website and what they do there. Leadfeeder helps companies to know more about their website visitors and use this information to convert promising visitors to sales leads. Leadfeeder uses your Google Analytics data and identifies visits from corporate networks and shows you that exact information.

Kevin William David interviewed Ottomatias Peura, Head of Traffic at Leadfeeder to know more.

Hi Ottomatias, So what is Leadfeeder?

Leadfeeder is a B2B sales tool that increases sales intelligence and generates new sales opportunities.

We are a top ranked Google Analytics tool and our tool can show you who really visits your website.

That’s awesome! Tell me more about why you are building this?

Sales people often don’t have access to marketing data and they are cold contacting people who have never heard of their business. In the meantime, marketing is targeting completely different accounts. We want to change this and make sales more intelligence.

Interesting! What’s unique about what you are building and how is leadfeeder different from what already exists in the market

We have a few direct competitors such as Lead Forensics and Whoisvisiting who do a similar tool. Our tool connects to Google Analytics and doesn’t require you to install new scripts to your website. Leadfeeder integrates to your current tools and increases the benefits you get from them and doesn’t want to replace them.

On the other hand we compete with tools such as HubSpot too, because our tool lets you build a different kind of marketing automation process with your current tools.

Can you tell us a bit about the different customer segments using Leadfeeder? What types of roles do your customers have at their companies?

Our earlier customers were SMBs but more and more enterprises are beginning to find Leadfeeder. Our customers are usually working in digital marketing or sales in all kinds of businesses that do B2B sales.

How are your customers using Leadfeeder? Could you share a few different use cases?

A lot of our users track certain kind of companies that visit their website and send these leads directly to their CRM. So for example they can track which German companies visit their web page that tell about their services in Germany. When they see interesting companies in that list, they send the leads directly to CRM with our integrations and sales people immediately know what to do with them.

Wow, that would be super helpful for any sales guy!

Have there been unique use cases for Leadfeeder that you hadn’t thought of or expected?

Some of our users have replaced HubSpot with our tool by integrating Mailchimp to Leadfeeder to see how your email subscribers consume your content. This was a bit surprising but now we are building more and more tools for this.

Were there any early ‘growth hacks’ or tactics that have contributed to your current success?

Integration partners have been important for us from day one. The best growth hack tactic is to build a great tool that your customers and partners recommend. Building a good product means backlinks, referral traffic, social media traffic, reviews and everything else you need to a growing stream of customers.

That is so true!

What were some of the biggest challenges while building the product early on and how did you solve them?

Biggest challenge is of course finding the right people for right positions and while that is an ongoing issue in a quickly growing company, I think we are doing just great in that matter, too.

What have been some of the most interesting integrations you’ve added? Are there any that have been particularly impactful for you?

Our most important integration is Google Analytics but all our integrations add to our success. Mailchimp is an important one, too, because it adds a completely new view to our tool and of course any of the CRM integrations are very important for those who use them.

Finally before we wrap up, what are top 5–10 products that you depend on to run the company & how do you use them?

Google Analytics is the most important one, of course. We use it internally a lot and our tool depends on it, too. Intercom is our customer messaging tool that we couldn’t live without. We use it for all our messaging except for newsletters. Newsletters we do with MailChimp. Ahrefs is great for our current content marketing strategies and Pipedrive we use to support customer success and sales processes.


Do you use Leadfeeder and recommend them? You can do it here https://siftery.com/leadfeeder?recommend .