Why making your Visual Content Discoverable is Crucial for Your Marketing Strategy?

As internet started to evolve, the whole concept of content creation and uploading to the web came up. More and more people started to generate large amount of content, share with audiences from all genres and backgrounds. Like-minded people and users with similar interests found out ways of connecting with each other. Because visuals perform better than any other form of content on the internet, businesses started focusing on using compelling visuals over text.

And this completely changed the way artists, designers, photographers, etc. market their visual content.

Evolution of Content Marketing

It started with emails in the early days of Internet and gradually more interesting and innovative ways to get eyeballs for your content came along.

Search — It’s awesome, but it’s dying

After Yahoo, Google and other early search engines were born, search became an integral part of any content platform — whether it was an e-commerce/travel site, or it was an art/social platform like Flickr, Getty, etc. It all began with the ability to type in a few words and immediately find the needle in the haystack.

Search revolutionized the way you could make your content reach the world. As a part of your content marketing, you required taking care of the SEO checklist to ensure that your content showed up on search engines really well.

With the advent of social platforms and people creating more and more content, especially visual, search engines started failing to deliver. The biggest reason for that was the inability of your clients to come up with the ‘right keywords to use in search’ to get the desired results.

And that gave birth to recommendations.

Recommendations — That’s what you see today

Starting with showing the content you were looking for, the search engines graduated to refining the results and making them more relevant, by understand your behavior. Instead of just listing down pages full of hyperlinks, the game of prediction started. Not only did they start giving you the answers you were looking for, they also started suggesting what else could be relevant for you.

A large percentage of the information — be it text or images, which you see today, online, is a piece of suggestion or recommendation. Over the last couple of years, recommendations have become an integral part of not just search engines, but also social media platforms, where people are consuming more content than ever before.

Recommendation plays a key role in surfacing the content which otherwise was lying un-seen. It however applies to a small part of your content, and the majority of your content continues to be untouched.

Discovery — That’s the future

Out of your 5000 pictures of your visual catalog, which you would have clicked in the last 3 years, do you remember how many stories are embedded deep inside them? In fact, there would be some stories which you would not even realize that they were there, and would be very surprised to know.

That’s where Visual Content Discovery comes up!

How to Make your Visual Content Discoverable?

Now is a great time for creative professionals to make the most out of internet’s potential. With content creation on the rise though, it’s hard at the same time to ensure that your creativity shows up in this world of plenty.

Here are a few ways to make your art discoverable -

  • Manage Your Photos on Multiple Sources: Given that you will have to showcase your content on multiple platforms, like Facebook, Twitter, Instagram, Pinterest etc., it is important to manage them well and have a coherent story. Be it on your own website or online communities, getting all your work at one place is important, so that you can make it readily accessible to the world.
  • Curate your best work: The industry is vast, and those who are seeking for professionals in your niche don’t have the time to go through enormous amounts of work. So, curate and categorize the best of your work. Siftr, the leading solution in this domain, ensures that only the best of your work gets discovered. And when anyone wants to see more of your work, they could of course reach out to you.
  • Keep your showcase up-to-date: Just curation is not useful unless you can showcase your work well, and more importantly keep it up to date. Creative professionals keep posting their latest work on different social platforms, but when it comes to updating their own branded showcase, it’s hard to keep it fresh. That’s where platforms like Siftr are of great value.
  • Create & Share Stories: Storytelling is the best way to get a message across to your target audience. Instead of just showcasing your best work as individual pieces, it’s better to create a meaningful story. It could be a walk-through of how and why you clicked a certain series of pictures or a compelling theme representing the content itself.

There is an immense potential to tap in the digital industry — especially in the visual field. But to be able to tap into the opportunities, it is important to follow a strategic approach to get your visual content discovered.

Don’t believe us? Take a look at what these influential creative professionals do to get their visuals discovered!

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