SightXinFrontier7Beyond Buzzwords: Machine Learning & Consumer InsightsOut of the Weeds, Part IFeb 7, 2019Feb 7, 2019
SightXinFrontier7What Are You Weighting For?In research, weighting is used to adjust the results of a study to bring them more in line with what is known about a population. A…Dec 6, 2018Dec 6, 2018
SightXinFrontier7Are You Getting What You Paid For?It’s always good to get a pulse of the market, the trends, the expectations, both the good and the bad. It helps brands, marketers, and…Oct 15, 2018Oct 15, 2018
SightXinFrontier7Maybe You Could Be Doing It BetterYour customers may be more diverse than your marketing.Jul 5, 2018Jul 5, 2018
SightXinFrontier7What can infants teach us about the future of marketing?One big lesson and what to do about itJun 21, 2018Jun 21, 2018
SightXinFrontier7The Tyranny of Specialization“Once upon a time there were enterprise research tools that specialized in doing one thing. They didn’t end up surviving because their very…Apr 30, 2018Apr 30, 2018
SightXinFrontier7The Automation of CuriosityEvery other week I come across yet another article purporting new ways to garner “insights” about consumers, markets, employees, or any…Feb 27, 2018Feb 27, 2018
SightXinFrontier7Is Customer Loyalty Dead or Are You Doing It Wrong?In 2017 we heard the question more than a few times, is customer loyalty dead? It’s being asked more and more because of the changing…Nov 29, 2017Nov 29, 2017
SightXinFrontier7Half the Story Means Half the KnowledgeWhat the Fundamental Attribution Error means for MarketersNov 2, 2017Nov 2, 2017
SightXinFrontier7The 21st Century’s Most Precious CommodityWe’re talking about time of course.Oct 6, 2017Oct 6, 2017