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SightX

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Beyond Buzzwords: Machine Learning & Consumer Insights

Out of the Weeds, Part I

4 min readFeb 7, 2019

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Beyond Buzzwords: Machine Learning & Consumer Insights

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SightX
in
Frontier7

What Are You Weighting For?

In research, weighting is used to adjust the results of a study to bring them more in line with what is known about a population. A…

4 min readDec 6, 2018

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What Are You Weighting For?

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SightX
in
Frontier7

Are You Getting What You Paid For?

It’s always good to get a pulse of the market, the trends, the expectations, both the good and the bad. It helps brands, marketers, and…

3 min readOct 15, 2018

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Are You Getting What You Paid For?

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SightX
in
Frontier7

Maybe You Could Be Doing It Better

Your customers may be more diverse than your marketing.

4 min readJul 5, 2018

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Maybe You Could Be Doing It Better

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SightX
in
Frontier7

What can infants teach us about the future of marketing?

One big lesson and what to do about it

4 min readJun 21, 2018

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What can infants teach us about the future of marketing?

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SightX
in
Frontier7

The Tyranny of Specialization

“Once upon a time there were enterprise research tools that specialized in doing one thing. They didn’t end up surviving because their very…

4 min readApr 30, 2018

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The Tyranny of Specialization

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SightX
in
Frontier7

The Automation of Curiosity

Every other week I come across yet another article purporting new ways to garner “insights” about consumers, markets, employees, or any…

4 min readFeb 27, 2018

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The Automation of Curiosity

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SightX
in
Frontier7

Is Customer Loyalty Dead or Are You Doing It Wrong?

In 2017 we heard the question more than a few times, is customer loyalty dead? It’s being asked more and more because of the changing…

4 min readNov 29, 2017

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Is Customer Loyalty Dead or Are You Doing It Wrong?

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SightX
in
Frontier7

Half the Story Means Half the Knowledge

What the Fundamental Attribution Error means for Marketers

4 min readNov 2, 2017

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Half the Story Means Half the Knowledge

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SightX
in
Frontier7

The 21st Century’s Most Precious Commodity

We’re talking about time of course.

2 min readOct 6, 2017

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The 21st Century’s Most Precious Commodity

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SightX

SightX

Consumer research technology, automating and scaling quantitative & qualitative analytics to put the power back in the hands of research and insights teams.

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