Design Lead at Daresay Digital Agency @daresayumea and Product Designer / Co-founder Raft Calendar @joinraft
…er challenge is confusing the map for the territory, or in this case the activity for the insights. Not all sticky note exercises are created equal. It’s not the sticky notes themselves to blame, but the people who use them badly.
“In the era of the smartphones a designer is able to influence the fabric of people’s lives in a way that was not possible before,” Soleio said. “The stakes feel a lot higher.”
… These days software is cheap to build — thanks AWS — and consumers have a wide variety of choices. Companies’ best shot at building a deep moat around their business is through design.