5 Mobile Commerce Strategies that will Shape in 2016

Credit: Hubspot

Mobile apps have become inevitable in today’s shopping culture in the world. A growing number of people are switching to smartphones to browse through millions of products to shop in a few quick tabs. Statistics indicate that the estimated number of smartphone users is likely to cross 2 billion in 2016.

It’s a huge figure for the marketers to formulate their next move in m-commerce. In fact, mobiles have transformed the shopping experience of most of us. Going by the popular perception, the shopping experience is going to get bigger and better with unexpected transformations tiptoeing into the retail arena. It may hit the traditional shopping model. But given the reasonable investment and growing comfort of the consumers, m-commerce is drawing the attention of every single company. As per Forrester, mobile accounts for almost 35% of the entire e-commerce and it’s likely to grow given the pace at which social commerce is flourishing.

As the online retailers are driven to increase shopping experience of their customers, they want to transform their business websites into mobile apps. Therefore, mobile app development companies facilitate brands to use m-Commerce techniques to engage more customers.

Let’s dig a deeper to find the possible strategies that may work well for m-commerce in this year:

#1 Simplified Purchase: 
You may browse millions of products on the mobile apps. However, for retailers, it’s the end purchase that matters the most. For the same, they ought to make it easier for the consumers to make the final purchase complete the transaction.

Thus in 2016, your focus shall be on quick and easy steps to make the purchase. So focus on the design of the interface helping the customers to complete the purchase. It is noted that complicated steps or poor navigation can be really off-putting. You must pay attention to the intricacies involved in making the final payment and then incorporate the modifications. Take the example of the Snapdeal. They have decluttered their mobile app to improve browsing and end purchase.

#2 Multiple screens: 
Integrate solutions: Whilst you are designing the mobile app, there are innovative features you can consider adding more value for the customers. You got to trace the entire journey of a customer till they make the purchase enhance the customer experience. While the consumer is looking for a specific product, the other related brands can be viewed alongside in similar frame. So it opens up many different options for the same product. This enhanced feature can potentially enrich the customer experience.

#3 Exclusive Deals:
As shopping apps have become popular, customers are likely to expect lucrative offers and other deals for revenue generation. There are special festivals and weekends where mega sales can be organized to attract more customers and engage them in the sustained purchase. In fact, the end of season sales or festival sales have drawn huge revenue for Myntra in 2015 and the trend is likely to continue this year as well. With customers on a buying spree on special occasions, mobile apps have a lot to offer to make it all the more special.

#4 Channel Optimization:
Revenue generation is far fetching if the business model is not optimized. In fact, it should be the core of the mobile strategy. Thus, you must determine the potential areas to be optimized to derive the real benefits you’re your revenues. There is no single formula applies to all. So you have to think of your business model in order to determine the extent to which optimization is feasible. Be careful with the key areas you select to optimize as the revenues depend on how you deal with it.

#5 Evolving Strategies:
You must keep a close tab on the latest innovations and strategies to fall in the same line. There are companies heavily investing in developing their apps to lead in the market. However, it requires plenty of expertise and acumen to do so. Be alert of what’s happening in the industry to join the bandwagon. For example, wearable technology has been making waves in the industry over last many months.

As per Internet Retailer survey, around 43% of the consumers would like to have payment options wrapped around their wrist.

As online browsing through glasses has become a reality, so integrating payment functionality isn’t a big thing to ask for? Such brimming developments are to be look out for.

As much as mobiles hold huge opportunity for commercial success, there are broader challenges emerging out of them. Since you are bracing up for this year, stay glued to the fundamentals of the m-commerce and keep on innovating with the design and the features to get a leading edge to the market.

Thus, mobile apps offers one of the most easiest and hassle free way to convert eCommerce site into an efficient eCommerce Mobile application. Consult a professional Android and iPhone mobile app development agency to turn your business into m-Commerce.

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