Small and Wide Data is Important and Relevant: Is the Era of Big Data Coming to an End? August 5, 2021 17 min. read

Nowadays, brands use more data than ever to build successful marketing campaigns. And for good reason — it’s way more logical to base your ads on accurate statistical data and provide only relevant offers than to take a shot in the dark by relying on your intuition. Users’ private info…

According to the latest Hubspot report, lead generation is a top priority for marketers around the world in 2021. However, the results of their campaigns are far from what’s expected. Businesses continue to struggle with finding people who are interested in their products or services. …

The platform unites the marketplace of target accounts’ data and the GPT-3-powered content generation solution. In a single view, one can create customized target audiences, build ad creatives and run ad campaigns in a few clicks. Signum.AI, a NY-based startup, announces the beta release of their platform that helps companies…

A lead magnet is simply classified as any free and valuable content that your potential clients (primarily website visitors) can access, subscribe to or download easily. When they’re valuable enough, they will be an engaging incentive for clients to offer their emails and other personal details. Thus, the creation and…

Are you dreaming of high profits and an efficient team working well together? Every AI startup does. But how can a founder free his team from repetitive manual tasks, keep everyone on the same page, and attract investors? Here are 50 automation instruments that can help. Be Fully Armed: 50 Must-Have Tools for Your AI Startup On our list, you’ll…

Effective sales prospecting is about personalized, valuable, non-pushy, and timely offers. But why do we only get a few engaging emails and calls? And way too many boring, irrelevant, and annoying pitches that land in our inboxes to never be opened? Let’s look on the bright side together — and…

AI is reaching a fever pitch nowadays. Companies introduce AI-based tools into their marketing tech stack to reduce the cost of acquiring new customers (CAC) and increase their customers’ lifetime value. Why do we focus on these two? Well, marketing and sales are about customers that come and stay with…

If you are looking for a better way to generate, qualify and convert leads, AI-powered tools might be your best choice. They can help you with each of the lead generation stages or even transform the whole process, making it more data-driven, systematic and automated. …