How Artificial Intelligence is affecting Mobile Application Development

Sigzen Technologies
4 min readNov 11, 2017

--

Artificial intelligence (AI) is rapidly becoming one of the most popular topics in both business and science and more tech companies are showing interest in AI investment. Google’s $400 million acquisition of Deep Mind is a prime example of mainstream AI application.

Having a personal assistant to help manage everyday tasks is bringing users everywhere. However, the potential for smart apps expands far beyond digital assistants. Today, mobile applications are using AI to improve user satisfaction drastically.

This post will provide a high-level overview of the changing user demands and the application of AI in mobile apps.

What is Artificial Intelligence?

Artificial intelligence refers to the machine or computer, able to solve the problem or task done by human using natural intelligence. The algorithms and technology synchronized in a way that it assists the humans with ordinary intelligence to perform a simple task without being giving an order or intimidating.

Regarding mobile applications, AI provides a high-level assistance to the user. AI is used by the companies in their app to engage deeply and ultimately retain their user.

Users are Demanding More Personalized Experiences

Users are beginning to expect more in-depth and predictive mobile app performance nowadays. In response to user demand, Starbucks recently announced a mobile app My “Starbucks Barista” powered by AI. Users simply tell the app what they want, and instantly places the order for them.

Another large company Taco Bell that used AI app developer services. By introducing its “TacoBot,” the business was able to raise both customer satisfaction rates and profits, TacoBot presents an enriched, tailored user experience by recommending personalized menu suggestions by anticipating user-specific purchase trends. Such Artificial Intelligence dependent applications are now at the forefront of helping people with their routine daily tasks.

Mobile is the best platform to implement AI app development as it offers great personalization capabilities. Modern phones, such as iPhone 8, have AI capabilities hard-wired into them, so creating an app is even simpler. With a well-versed team of AI developers, these technologies can help expand your AI as it can learn from users’ behavior, purchase patterns and every single user session. This lets you increase the overall retention rates and boost your app’s abilities.

Mobile AI Impact on Business

Retail industry giants like Amazon, ebuy have shown that AI integration on mobile apps is a success. But for smaller businesses, the impact can be even more significant. AI app development for small and medium-sized businesses is the next big thing. Building and integrating AI algorithms into the products of your business offers will lead to a strategically improved brand ecosystem. Amazon’s Prime delivery service is an excellent example as it pairs up well with AI-enabled Echo device. Forward-thinking companies can capitalize on personalization advantages of AI, before others and start leading the pack in the chosen niche market.

AI is Exceeding user expectations

Many Companies are just started pursuing AI technologies. Its true potential is far from being fully understood and implemented. Intelligence can be defined as the ability to learn information and retain it as knowledge to be utilized towards adaptive behaviors within a context, so it’s important not to over-promise your products’ strengths. Users demand AI interfaces to learn and many fall short of true AI and deep learning.

Impact of AI on Mobile App Develpoment

  1. AI technology brings rich benefits when combined with top mobile application development services. It results in amazing assistance to users in collecting and storing their preferences and analyzing the different data by analyzing the behavior based on how, why and when the user uses the app.
  2. AI utilizes gathered information like location, recent contacts, times of interaction with the apps and other data points to serve customers in a better specific assistance every time.
  3. With the recent evolution in technology, AI is chosen as the best and most reliable tools to enrich the app experiences in every aspect. This can be done through recent evolution in software development and is helpful as it’s one of the very few ways that can track and consistently analyze the change in user demand. Retail and service industries particularly appreciate this.

Opportunities for Mobile App Development

AI is becoming larger and opening up a whole new world of opportunities in the mobile app space. The mobile application development company is trying out this technology to create out-of-the-box apps. Whether it is businesses, users, or developers, AI in apps is an exciting idea which should be explored

The growth of AI is driving a whole new class of mobile app possibilities. Artificial intelligence has been influential in application development for many years already, beginning with Apple’s Siri, google assistant and Cortana from Microsoft are the leading examples of trending mobile app technology with Artificial intelligence, allowing the world to get a sneak peek from future. The new availability and advancement of AI and machine learning are causing a revolutionary change in the way that developers, businesses, and users think about intelligent interactions within a mobile app.

--

--