4th Edition of the Tech Innovation Exhibition Startup Alley

Two hundred startups will participate this week in Startup Alley, a tech exhibition at the Manhattan Center and present their solutions and apps ranging from banking and travel to dating. The event also includes space for hardware startup to exhibit their technology.

Started in 2010, Startup Alley is an exhibition part of TechCrunch Disrupt; one of the most important U.S. tech shows held twice a year — once in New York and once in San Francisco. New York will host this edition for the fourth time. Startup Alley became a famous exhibition after successful tech companies like Dropbox and Yammer — recently acquired by Dell — participated in the event and won the final prize of $50,000. The exhibition was also featured in the second season of the TV show Silicon Valley.

Startup Alley is also know to be a business fair where investors from venture-capital firms like Sequoia or Greylock and tech experts can meet in one on one with young companies. For that they will have expense $2,900. But the event is also charged $1,995 to startups for their booth.

“We are very excited to present our app,” said Shaun Meredith, CTO and co-founder of Chimani, a national-parks app that launched five months ago in Portland, Maine. “We’ll be there essentially to meet with investors but we’re also looking for developers as we extend the functionality of our app.”
“WE CAN’T WAIT!” Jean-Louis Fuccellaro, CEO and co-founder of Churnspotter, tweeted. The French startup will present its analytic tool to target frugal customers and analyze their purchasing behavior.

This year again, Startup Alley will include country pavilions for companies from Czech Republic and Middle Eastern countries willing to address an audience in their region. At least 50 companies will invest the reserved spots like GreenIq, an Israeli startup that created an app to automate garden-water systems, or the Czech e-learning platform Skillandia.

But the real interest of the exhibition remains the competition. Each day, attendees will have the opportunity to vote for the best startup. The three selected will represent “the audience choice” during a final competition, Battlefield, for a demonstration of their innovation in front of a jury of tech experts and get a chance to win the prize of $50,000 and the Disrupt Cup.

In order to compete, eligible startups must have met two criteria: being less than two years old and having raised less than $2 million in funding. Although the number of the exhibitors has shrunk since 2010, Startup Alley remains an important springboard for young companies.

Sources: Tech Crunch

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