When and why A/B testing Once you have a design in production, use A/B testing to tweak the design and target two key metrics: retention and revenue. By A/B testing changes throughout the product and tracking users over time, you can see whether your change improves retention or increases revenue. If it does, make it the default. In this way A/B testing can be used to continuously improve business metrics.
Jasmine: You could get a lot of answers on that, it really depends on what role you’re looking for and how important that is versus other factors. One of the reasons we went and did more of a product critique for this is because you can have the best looking app, but if it doesn’t work, no one is going to use it. Those things really going hand in hand.