Paramita MohamadHengkang itu patriotisArtikel ini adalah hasil menulis ulang rangkaian twit saya tanggal 18–20 April 2019, dimulai satu hari setelah hari pemungutan suara dalam…Apr 20, 2019Apr 20, 2019
Paramita MohamadApa yang sesungguhnya kita rayakan di tanggal 17 Agustus?Jawaban singkat: patriotisme, bukan kemerdekaan. Karena itu, seruan tentang belum sepenuhnya bangsa ini merdeka akan masuk kuping kanan…Aug 18, 2018Aug 18, 2018
Paramita MohamadTata krama untuk tamu tak diundangMakalah yang disampaikan dalam Lokakarya AdWar “Is it even possible to battle against commercial skipping?”, Pekan Komunikasi FISP UI, 20…Apr 20, 2017Apr 20, 2017
Paramita Mohamad“Make advertising great again”? No, let’s make it less horrible.Every year the advertising industry in Indonesia gives awards for ads they deem the most creative. This award festival is called Citra…Dec 4, 2016Dec 4, 2016
Paramita MohamadNever trust anyone who tells you that the brief is simple.There’s nothing more that irks me at work than…May 10, 2015May 10, 2015
Paramita MohamadExplaining the creative idea clearly and conciselyWhen I was still a junior in advertising, every time I saw great work got made I wondered, “How did they come up with it?”May 10, 2015May 10, 2015
Paramita MohamadUsing celebrities in advertising: does it pay off?This is what we want to do when clients tell us they insist on having celebrities in in their ads.May 10, 2015May 10, 2015
Paramita MohamadCutting through the jargon: brand positioning, brand essence, brand equity, and brand ideaOne month ago, out of the blue an ex-colleague (he left my agency to start his own creative boutique) texted me. Turned out he needed my…May 10, 20151May 10, 20151
Paramita MohamadThe more I understand UX design, the more pessimistic I get about the future of advertising…Our Separate Ways by Jukka ZittingMay 10, 2015May 10, 2015