After reading this article I decided to browse PUA techniques.
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That’s the somewhat moral interpretation of it.

Many PUA tactics go beyond it and enter suggestions into the subconscious, in a way, similar to how sales and marketing work. Repeat a certain word, tell a certain type of story, direct the person in front of you to say what you mean them to say — and you are likely to “close the deal.”

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.