Top App Metrics that Measure Success of your Business App

Number of Downloads

The number of downloads is the first signal of how your app is doing. It represents the number of times your app has been installed. By learning how your app is trending over time and how many times it is getting downloaded, you know if your marketing strategy is working well for your app. If your app is seeing no or lesser downloads, then you need to reconsider your marketing efforts or optimization of your app’s listing in the app store. Your app name and design matters to a great extent when it comes to persuading users to download the app.

Number of Active Users

The active users metric measures how many users are using the app regularly after downloading it. According to Google Analytics, a user is counted as an active user when he initiates a session and interacts with the app until 30 minutes. This metric data varies for different analytics tools. Active users are further segmented into daily active users and monthly active users. The data collected reflects the total number of users who stick with your app and use it daily.

Average Screen Views and Visit Time

The average screen views and average visit time determines how engaged your active users are with your app. Average screen views measure how many screens a user interacts with during a session and the average visit time is the average duration for which a user’s session lasts. The longer these metrics are, the more engaged your users are.

App Retention

App retention is the measure of the number of users returning to your app after their first visit. This is an important metric to measure your app success as there are more opportunities for growth when users stick to your app. Research shows that on an average less than 25% users return to the app after they download it and the percentage keeps on decreasing after that. You need to measure your app retention rate over a daily, weekly and monthly period and make sure your app offers what the users need.

App Churn

App churn is the percentage of users that stop using your app. It shows the measure of how many of your active users leave or stop using your app. Users may stop using your app if there are performance flaws, crashes, and bugs in your app. If more users are leaving soon after installing your app, you need to reconsider the onboarding process.

App Rating

Your app rating reflects what other users think of your app. Users go through the average app rating before downloading an app and hence this metric encourages or discourages them from downloading your app. Users are more likely to download a four or five-stars rated app than a three, two or one star rated app. To improve your app rating, prompt your active users to evaluate the performance of your app in the app store.

App Store Reviews

The next thing after the app rating that a user goes through in the app store before downloading an app are the app reviews, and hence they matter a lot. These are the reviews, experiences, and feedback left by users that show up in the app store listings. The user review can positively or negatively impact your app ranking in the app store. You can use a review monitoring tool to keep a track on the reviews as they play a very critical role in the user’s app download process.

User Recordings and Touch Heatmaps

Both these metrics measure the interactions of a user with the app overall. While user records determine how the app makes the user feel and how enjoyable it is for the user, the touch heatmap, on the other hand, tracks the areas and features on a screen that the user spends the most time with. You can combine the results of touch heatmaps and user recordings to determine particular insights about your app usability.

Support Response Time

Support response time is the time taken by the company to respond to customer requests and feedback. It examines the quality of support provided and how satisfied the users are with them. Tools such as UserVoice, Intercom, HelpScout, etc. will help you in carrying out this metric calculation.

App Attribution

Attribution is tracking of the sources that lead users to your app. This parameter is useful to evaluate the success of the marketing campaigns run for the app. It shows which marketing campaign led the user to see the advertisement, click on the link, install the app or make an in-app purchase. This metric is beneficial to know which campaign gives you maximum return.

App Abandonment

App abandonment is the rate of users who abandon the app even before using or signing up for the app. This metric points out the shortcomings in the onboarding process or sign up process of your app. Your standard analytical tool will help you in getting an idea of your abandonment rate to some extent by comparing the downloads, sessions, and users of your app.

App Crashes

App crashes metric is how often your app stops working while a user is using it. Tools such as HockeyApp, Instabug, and Crashlytics help you measure app crashes. You need to have a proactive testing team to catch bugs and errors before the launch of an app to avoid app crashes.

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Silver Touch UK

Silver Touch — SAP Business One most promising consultant for your business needs. We also provide software solutions, web & mobile app development services