19 hours agoWhy weren’t you smiling in that 1905 photo?Did you ever wonder why nobody used to smile in photographs back in the early 1900s? Well that’s one of the random thoughts of the day for me, prompted by a good Youtube video. You know all those black and white group portraits you see in horror movies? People are…2 min read
22 hours agoPricing lessons from a murder sceneHow much do you charge for your product or service? Do you charge based on the value you offer? Based on the time and resources it takes you to produce it? Or what? I was watching Ray Donovan the other day, a TV show about a “fixer” in Hollywood, cleaning…2 min read
22 hours agoYour “About” page is not about youWhat’s your “About” page really about? Most companies think it’s their little corner of the web to share their mission, their values, their story. But it’s actually not about them at all. I’m working on one for a client, so I thought I’d share my 2 cents on these kinds…2 min read
22 hours agoWhat if you had to start from scratch?My younger brother is thinking of getting into freelancing. So, yesterday he was asking for some advice on how to get started. I already shared some of the courses I’ve taken and he’s already learning some of the tools of the trade. But one big piece is missing… …he doesn’t…2 min read
22 hours agoThe home decor rule that explains why your conversions are so lowThere’s a lot to learn from real estate, especially the luxury market, when it comes to conversions. I watch a lot of youtube videos of home tours, from real estate agents like Ryan Serhant, Eric Conover and others. …2 min read
22 hours agoTake your customers seriously, not literallyI’ve been reading one of the most fascinating books of the past couple of years. It’s “The case against reality” by Donald Hoffman. In it, the author introduces a concept that could literally shatter every conception we have about what is real and how we perceive reality. Hell, it could…2 min read
22 hours agoTugboat copywritingWhen you think about copywriters and advertising, you can’t avoid associating it with the classic Mad Men, Madison Avenue era. The 60s, cigarette-smoking, whiskey-sipping, late-night office hours pondering on the big ideas, until a stroke of genius hit you. It was David Ogilvy and the golden years of copy that…2 min read
22 hours agoDon’t make this “inhuman” mistake with your website visitorsI just finished watching one of the best TV series in a looong time. It’s called “Severance” and Ben Stiller directed it. Just because Ben stiller is a comedy genius don’t expect it to be a comedy though. The story is more of a drama that really makes you think…2 min read
22 hours agoHollywood settles the copy vs design debateI’ve been going down a rabbit hole lately. It’s the blockbuster cinematography design and storytelling hole. Look up a guy named Mike Hill on youtube, he’s an awesome designer for movies like the new Blade Runner, or games like Horizon Zero Dawn. In his talks he goes over how blockbuster…2 min read
23 hours agoStop rushing the saleMost businesses try to sell with their headlines. They mistakenly believe that the job of the first few words on the page is to have people click on that big button. And buy. Wrong. Or better, it can be the case only when you have the perfect conditions. Your customers…2 min read
