Strategy for locating a franchise using geomarketing
When it comes to expanding a business and opening a new place in another location, one of the first questions to answer is where. Geomarketing is an important tool to solve this issue, as it helps to know in depth the client and find the best areas where people with this profile are. We explain below how geomarketing works if you want to expand the number of branches of a franchise.
When a business prospers, you have to think of new ways to expand and get new revenue streams. Opening another center of a franchise involves a very large investment, which must be done correctly to be in the place where your potential customers are, always taking into account the actions of the competition.
To make an expansion, there are many tools at our disposal and each time new ones appear and those already existing are debugged. Today we will focus on what geomarketing can offer in these cases.
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