

Founder @buonenotizie_it looking for new paradigm in #publishing and #media spreading #goodnews #buonenotizie #solutionjournalism and #positivethinking
… laid off this week, acknowledging that BuzzFeed doesn’t really need to employ quiz-makers anymore. “In the recent past,” he wrote, “the second highest traffic driver worldwide has been a community user in Michigan who is a teenager in college who, for some reason, makes dozens of quizzes every week. It’s kinda amazing how much revenue-generating traffic the site gets from unpaid community volunteers. So, in a ruthless capitalist way, it makes sense for the company to pivot to having community users…
…ithout an extensive body of work who were nonetheless good at harnessing the power of the internet. Its most obvious legacy in media was demonstrating that good writing alone wasn’t sufficient to draw traffic. To gain and keep an audience, the media industry would also have to understand the distribution channels through which they reached their readers, and adapt their work to fit.
…podcasts, some of which found enthusiastic audiences, before pulling the plug on the whole program. It led the charge on optimizing content for social platforms but has still fallen into the same trap as everyone else: There isn’t enough advertising money, and readers are used to reading BuzzFeed for free. While there have been plenty of smaller stumbles and walkbacks, this week appears to have been the …