Simal Gezer21 things I learned in 212Today marks my last day as an Investment Analyst Intern in 212. Now is the perfect time to reflect on what I learned at 212.Mar 21, 2022Mar 21, 2022
Simal GezerAB Testing Facebook’s Avg and Max Bidding FeaturesAB testing is a user experience research methodology with two variants, A and B. It is also known as “bucket testing” and “split-run…Jan 18, 2022Jan 18, 2022
Simal GezerAmazon Review Sorting (Wilson Lower Bound Score)In this article, I will focus on a measurement problem in E-commerce. I will explain a method — wilson lower bound score — to facilitate…Jan 16, 2022Jan 16, 2022
Simal GezerHybrid Movie Recommendations (User-based +Item-based Recommendations)Just like IMDB’s movie recommendation notif, there are many ways to recommend movies. I will try to focus on using user-based and…Jan 10, 2022Jan 10, 2022
Simal GezerRecommendation Systems: Association Rule LearningIn almost every online shopping, we are exposed to “You may also like …” suggestions. One of the most interesting unexpected findings…Jan 3, 2022Jan 3, 2022
Simal GezerCRM Methods: RFM and CLTV PredictionCustomer Relationship Management Analytics is a data-driven attempt to analyze many customer-related processes like customer lifecycle…Dec 27, 2021Dec 27, 2021
Simal GezerCalculating Potential Revenue Generation by Rule-Based ClassificationIn the business context, rule-based classification (RBC) is used to segment potential new customers. In other words, RBC is applied to…Dec 17, 2021Dec 17, 2021