But to the person earning that money, they know its value. They worked their asses off for that money, and when they choose to give it to someone, they want to know that the people they’re paying care about them as individual customers.
… with your fees. If you have a client paying a few hundred bucks for a service, automate and scale. If they’re paying a few hundred grand, you get a human being onto that shit.
Knowing what you should do isn’t going to improve your life. As Tony Robbins has said, “Knowledge is not power. Knowledge is only potential power. Action is power.”