Picture: kalhh

Anatomy Of The Brexit Deception

Picture: Kenneth Allen / Wikimedia Commons

Simple Messages and Basic Values

The infamous Brexit ‘battle bus’. Picture: Wikimedia Commons

Big Social Was Almost Half The Campaign Spend

It’s worth mentioning at this point that there is a complicated web linking Cambridge Analytica and AggregateIQ. These ties are so pervasive that Cambridge Analytica staff are known to refer to AggregateIQ as a “department” within the company.

Cambridge Analytica whistleblower Christopher Wylie speaking at a rally. Picture: Jwslubbock

The AggregateIQ website even bore the quote from Cummings — head of leave campaign; “we couldn’t have done it without them” for more than year.

Picture: parliament.uk
Picture: parliament.uk
Picture: parliament.uk
Picture: parliament.uk

Weaponised lies and ‘Valuejacking’

Picture: banksy.co.uk

The most insidious effect of campaigns like this is that even obvious untruths can shape public opinion, even if the audience know their falsehood.

Some unscrupulous communicators are now doing this deliberately — targeting an audience who value truth to spread their misinformation for them — in a tactic I have named “Valuejacking”.

For these lies being believed was a bonus, not the point.

Final Thoughts

Ranting and writing about communication, the environment, politics, and life. Fiction pieces live at https://medium.com/@simon_10129

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