4 Simple steps to boost the conversions

A lot of businesses out there often complain that despite generating a large volume of traffic consistently, they are unable to yield high-enough conversion. If your business is stuck in a similar situation, you might want to try out the following 4 simple steps to boost your conversion rate.
1. Fix navigation
A common mistake many designers often inadvertently makes is to leave navigation out of their designs, or design it just as an afterthought. By doing so they don’t factor in that a visitor should always remain aware of where they are on the website at any point of time and where they want to go. Such mistakes should be avoided at all costs. Navigation should be designed right after considering all business objectives. For example, services that are complementary to one-another can be clubbed together in the same category.
2. Use as many images as you can
This is particularly important when you are selling a product. Because customers are unable to physically examine your products like they would do in a physical store, you can give them the next best thing: detailed images. Remember — your conversion rate is going to improve if you can successfully woo your target audience by enabling them to be emotionally attached to your product or service.
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3. Stop using multiple CTA buttons
Dubbed the paradox of choice, the presence of multiple calls to action options on your landing page might eventually confuse visitors. Avoid such designs as visitors might find it hard to decide which CTA option they should be using.
4. Avoid cluttering by using ample whitespace
While it’s understandable that as a designer you want to include every single detail about your product/service in the design, try putting yourself in a visitor’s shoes. Your customers need space to pause, think, and analyze. That’s why white spaces are important as they allow them to do just that. In addition, white spaces also provide a natural structure to the page and make the info therein more accessible.