Simona RiveroThe Battle of the Research Methods: Quantitative vs. QualitativeQuantitative and qualitative research are research methods that you may not notice in your everyday life. When was the last time you took…Apr 9, 2023Apr 9, 2023
Simona RiveroMeaningful Messages From Marshall McLuhanMarshall McLuhan was a Canadian media scholar who once said, “The medium is the message.” You may have also heard about McLuhan’s…Mar 12, 2023Mar 12, 2023
Simona Rivero5 Reasons Why Trendy TikTokers Should Use Trending Sounds1. Get discoveredFeb 20, 2023Feb 20, 2023
Simona RiveroWin Over Your Audience Wisely With This ModelLet me name a few major characteristics that impact how an audience is persuaded. These include message characteristics, source…Feb 12, 2023Feb 12, 2023
Simona RiveroJust Go with the [Two-Step] FlowLet’s talk about the two-step flow and reinforcement theories. Have you heard of them? They are historical mass communication theories that…Jan 29, 2023Jan 29, 2023
Simona RiveroYou Shouldn’t Believe Everything You Hear: Believe MeThe Magic Bullet/Hypodermic Needle theory emphasizes that audiences can be influenced by what is being spread throughout mass media. I’d…Jan 16, 2023Jan 16, 2023
Simona RiveroMental Health Among Graduate StudentsMental health is considered a crisis for graduate students. A study revealed that graduate students are more than six times as likely to…Sep 8, 2022Sep 8, 2022
Simona RiveroSocial Media Marketing Strategy: Legally Blonde 3Executive SummaryApr 21, 2022Apr 21, 2022
Simona RiveroWhy Ericka Joy is the Ideal Influencer for LululemonLululemon is a high-performance athletic apparel and accessories brand with more than 550 stores worldwide that are located in 17…Apr 6, 2022Apr 6, 2022